Mark E. Jeftovic

Author Archives: Mark E. Jeftovic

Mark E. Jeftovic is the founder of Out Of The Cave and CEO of easyDNS.com, a company he co-founded in 1998 which has been operating along the lines described within these pages. No stranger to competing with 800 lb gorillas, easyDNS has consistently "punched above its weight" in a field dominated by behemoths such as Godaddy and Web.com. Since 2013 the company has successively achieved YoY all-time high revenues and profitability despite the entry of Amazon, Google and Oracle into the space as direct competitors.

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The Other Two Kinds Of Debt

( Medium) “Any corporation, private or governmental, that wishes to provide for a sound and equitable continuity of its business must take steps towards the systematic retirement of debt immediately after it has been incurred. Postponement of all payment for property or privileges by those who presently enjoy their benefits is calculated to bring uncomfortable consequences to them […]

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Escape from the BUMMER Machine

(read on Medium) (A long overdue review of Jaron Laniers’ “10 Arguments for Deleting Your Social Media Accounts Right Now“) In 1978 a former public relations and advertising exec, Jerry Mander wrote “Four Arguments For the Elimination of Television”. Mander in essence argued that “the problems with television are inherent in the medium and technology itself, and […]

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Should You Delete Your Facebook Page?

In 1994 Wired magazine ran a short story entitled “Hack the spew” . This was back when Wired was actually cutting edge and not the insufferable Silicon Valley stroke job it became after Conde Naste acquired it. In it our antihero “Stark” finds himself inexplicably recruited as a kind of data scout, looking for viable consumer trends emerging from […]

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Welcome to Bitcoin’s “Trough of Disillusionment”

  The Gartner Group is widely credited with formulating the “Hype Cycle”, a trend curve that is said to model the adaptation of a new technology or paradigm. Simply put it looks like this: (read on Medium) It certainly seems to have held sway regarding the Internet revolution, where the Peak of Inflated Expectations culminated […]

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Debunking the Idea that Bitcoin is Right-Wing Extremism

Everything that’s wrong with “The Politics of Bitcoin” book but were afraid to ask. It is not only those who see themselves as libertarians who, through the adoption of Bitcoin and the political communities around it, routinely distribute political and economic views that are grounded in conspiratorial, far-right accounts of the Federal Reserve and the […]

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